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Services
My services range from strategizing to find a brand identity to designing social media assets that build trust and authority. I craft campaigns, presentations, and tools to help your business succeed without costing you more time with your loved ones.
My camera makes magic - headshots to showcase bold brands, lifestyle shoots to attract ideal clients, coming soon- real estate listings to entice buyers. I combine artistic talent with marketing savvy to draw out the essence of your brand, amplify its appeal, and create riveting content that speaks to your audience's heart and makes you feel confident in your brand and yourself. Let's unveil your boldest brand identity yet!
Brand Strategist
As a brand strategist, I act as a collaborative partner to articulate your brand’s inner truths and core essence so you can boldly share it with the world. I uncover the “why, not just the “what” of each brand in order to uncover your unique soul, passion and higher reason for being.
My specialty in visual identity design is grounded in strategic foundations and messaging. Before even touching logo development or color schemes, I first guide leadership teams through tailored brand workshops to uncover your driving purpose and values. Together we dig into mission statements, define your brand personality, shaping brand narratives that connect you to your customers on a higher level.
With a brand strategy roadmap guiding the way, I then translate these revelations into branding assets—from emotive visual identities to emotive content that gives you an authentic voice. I develop brand style guides covering critical communications touchpoints so your visuals, photography, tone, packaging and more all align and reflect internal truths in order to resonate externally.
My branding process is always collaborative—“your vision + my execution.
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Content Creation
I take a hands-on, partnership approach to creating content that cuts through the noise to deliver true value for your brand and audience. More than just writing blog posts or social captions, I become immersed in your industry, voice and goals to build content that strategically engages, educates and connects on a deeper level.
With a background in crafting content across formats, I bring proven techniques for grabbing attention and driving real interaction. But I balance eye-catching creative with substance and consistency that builds authority and trust over time.
My process is simple but effective - we brainstorm around your content objectives, identify audience pain points, map out themes and optimization strategies, and then I get to work writing posts that balance brand voice with specific keyword targeting. I shape content around reader experience, structuring pieces to spark recurring engagement.
I understand the power of collaboration, and welcome your input to ensure we create content you feel good about representing your unique business identity.
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Photography
As a portrait photographer, I create experiences that reveal and empower the real you. Through thoughtful consultation and planning around your goals, I set the stage for authentic, emotional portraits. Combining technical precision with an artful eye, I reveal not just a face but your unique essence and confidence. My photography begins with your vision and ends with timeless images that resonate profoundly, affirming your sense of self and beauty each time they are viewed. I craft custom shoots aimed simply at boosting your self-assurance through the empowering thrill of seeing yourself represented just right.
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FAQ
Frequently asked questions
What types of content do you help create?
I offer a customized mix of blog posts, social media posts, video and podcast scripts, infographics, email newsletters, presentations, guides, and more to maximize online reach and engagement. With my background in brand strategy, I craft messages tailored to your voice and audience across multiple formats up to ebooks, optimizing content for search, shares, and subscriptions over time. Simply tell me what content your business needs, and I turn your ideas into well-written pieces that help build your brand and subscriber base.
Do you help promote and distribute the content once created?
No, I do not directly distribute or post content I create after it's delivered.
My service focuses solely on crafting high-quality, customized content - whether blog articles, social media posts, or other formats - tailored to resonate with my clients' audiences and meet their goals. I provide thoughtful consultation and advice on content strategy, effective messaging, and optimization best practices. But I believe it’s important that clients own their accounts, platforms and distribution.
I take a coaching approach, aiming to equip brands with impactful content and the knowledge to skillfully share and promote it themselves over time, not create ongoing reliance. My goal is never just completing a one-off project but collaborating with clients so they grow their confidence and capabilities. So I develop content with optimization tips included, provide guidance on amplification approaches, and make myself available for any ongoing questions. But you maintain full control and responsibility from there.
How do you help develop or refine my brand identity and offerings?
I utilize a collaborative 4-step process to help develop and refine brand identity and offerings tailored to your unique business needs and goals:
1. Research & Discovery: First, I conduct in-depth interviews and questionnaires to immerse myself in your vision, brand history, offerings, and audience. I also conduct competitive research to determine gaps or differentiation opportunities.
2. Strategy Development: Next, I analyze findings to craft core brand strategy foundations centered around your mission, values, personality, positioning, and ideal client avatar. I outline key messaging and differentiators.
3. Brand Identity Design: With strategy aligned, I translate the brand platform into visual identity and assets, creating mood boards for logo, color scheme, typography, imagery, and graphic styles aligned to strategy and audience. I provide brand guidelines to inform ongoing content.
4. Application & Feedback: Finally, I apply the identity across sample offerings, content formats so you see your new brand vision come to life firsthand. And I incorporate your feedback in further refining the brand identity design until it resonates and feels aligned.
The goal of my process is to reveal the core purpose and essence of your business in an authentic, memorable way that makes your offerings stand out and compellingly resonate with your audience..
What types of branding do you help with?
Yes, I help with branding across personal brands, businesses, nonprofits, and more.
Do you help with branding assets?
Yes, my branding services encompass logo design, color palettes, typography, imagery, and complete brand guidelines.
Do you have photo samples I can see?
Please visit the gallery on my website or my Instagram @chrissy_and_her_canon to view my photography portfolio.
What types of photography do you specialize in?
I specialize in portraits including fantasy, boudoir, and branded shoots for marketing usage, as well as lifestyle photography. I will also soon offer real estate listing photos.
Do you retain the copyrights or release them to the clients?
I retain the full copyrights to all photos.
As a photographer, I take immense pride in the creative work I produce and the style I have developed through years of honing my artistic craft. The vision I have for each image is intentional - from capture to post-production editing to final delivery. Maintaining the full copyrights over my photos enables me to protect the creative integrity of these original art pieces over the long term.
My goal with every photoshoot is to craft an image that emotionally resonates by vividly capturing a subject's essence, personality, or message. This requires hours of meticulous editing for light, color and other aesthetic elements I want to control the specific expressive direction of. By retaining rights, I can appropriately license my work for uses that align with my creative standards while also preventing unauthorized edits or distributions that could undermine my reputation. My photography is very personal work. So preserving oversight ensures what I deliver to clients conveys the feeling, tone and depth I sought to achieve when first releasing the shutter.
Do you shoot on location or in a studio?
I can photograph both on location and in my small home studio space and travel for shoots as needed.
How do I book a photoshoot with you?
Please visit the gallery on my website or my Instagram @chrissy_and_her_canon to view my photography portfolio.
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